Consultative F&B sales · Colorado Springs

Turning underused space into revenue-driving solutions that elevate the guest experience.

I'm Geoff Fender, and for seven years I've helped stadiums, campuses, and convention centers find the right mobile Food & Beverage solutions. These solutions are custom, always unique, and leave a lasting impression on your guests.

7 years in F&B $12M team revenue 30% close rate
Scroll
How I work

The right solution, or none at all.

The best work I do starts with listening. Before I talk about a single vehicle, I want to understand your venue, your guests, and the problem you're actually trying to solve. My job isn't to push a product onto you, it's to help you land on a creative solution that genuinely fits, and to be a sounding board you can trust along the way.

I lean on the methodologies that have shaped how I work: the Challenger Sale to teach and reframe what's possible, solution-based selling to build everything around your real needs, and MEDDIC to keep every conversation honest and grounded in what matters to you. Put together, it means sharper thinking, fewer surprises, and a partner who's genuinely invested in getting it right, not just getting it signed.

A Gallery electric Food & Beverage vehicle serving in an urban plaza
$5M  $12M
Team revenue scaled, 2024 to projected 2026
400% growth
Revenue growth opening K-12 & university verticals
$120K ACV
Average contract value, growing year over year
105%
Quota attainment
$2M+
Awarded public-sector & education contracts
$50K–$1M+
Deal range closed across multi-stakeholder groups
The platform

Fully electric. Self-contained. Ready to roll up anywhere.

Gallery's electric vehicles are drivable, eco-friendly Food & Beverage units built for flexible service: campuses, stadiums, golf courses, resorts. No permanent infrastructure, no fixed power. They run indoors or out, plug into two standard circuits, and carry a Club Car service & warranty behind them.

Footprint
166" × 68" × 74"
Power
2 × 120V / 15A
Battery
Dual lithium
Use
Indoor & outdoor
Backed by
Club Car warranty
Gallery electric vehicle set up and serving at an evening event
Four configurations

One platform, built four ways.

Same chassis, same footprint, outfitted for whatever your venue actually serves. The honest part of my job is matching the right one to your problem, not upselling the one with the most equipment.

Godega mobile convenience store vehicle

Godega

Your mobile convenience store
$85K–$90K

Hot food, fresh coffee, cold drinks, and snacks in one rolling store. The workhorse for everyday grab-and-go traffic.

Best forCampuses, transit hubs, offices, residential
2× hot-holding racksSingle + double glass-door fridges2× hot-beverage dispensers6 chip racksMobile hand sink
Grill-Mobile vehicle with full flat-top grill

Grill-Mobile

The ultimate tailgate
$90K–$95K

A full-size flat-top propane grill on wheels for hot, made-to-order food wherever the crowd gathers.

Best forTailgates, stadium concourses, large events
Flat-top propane grill2× freezers2× fridgesGlass-door hot holdPropane storage
Bartini mobile bar vehicle

Bartini

Bring your own bar
$85K–$95K

A mobile bar for beer, cocktails, and cold drinks. Service that travels to the guest instead of the other way around.

Best forGolf courses, premium venues, hospitality
2× beverage dispensers2× refrigerated beer tapsDouble + single coolersRear bottle bar
Cafe Express open-deck refreshment vehicle

Cafe Express

Pull-up refreshments
$60K–$70K

The lean, lowest-cost way to serve cold drinks and snacks fast. The right call when simplicity beats firepower.

Best forGolf courses, quick-serve, roving sales
3-tier merchandising3 cup dispensers19 cu ft beverage bins4 cu ft clean iceLockable storage
The numbers

A Godega can pay for itself in about six months.

Modeled on a standard Godega running two sellouts a day at 75% sell-through. The point isn't the headline figure; it's that the math has to work for your venue before I recommend anything.

Revenue / day
$3,788
2 runs · 75% sellout
Revenue / month
$75,750
20 operating days
Revenue / year
$909K
240 operating days
Average net margin
20%
After cost of goods
Annual EBITDA
$181,800
Per vehicle
Time to payback
~180 days
Roughly a 6-month ROI

Illustrative model based on a standard FLA Godega at 2 runs/day, 75% sellout, 240 operating days. Actual results vary by venue, menu mix, pricing, and operating model. I'll build the numbers around your site, not the other way around.

In the field

Already working at some of the country's best venues.

From championship golf to national parks to university dining halls. Real units, serving real guests, today.

Vehicle at Omni PGA Frisco golf resort
Omni PGA Frisco
Resort golf · Texas
Bartini at Liberty National Golf Club
Liberty National Golf Club
Championship golf · New Jersey
Two vehicles at Grand Canyon Lodge North Rim
Grand Canyon Lodge
National park · North Rim, AZ
Tuk Tuk food truck at Lindenwood University
Lindenwood University
Campus dining · Missouri
Eat Local vehicle at the National Western Complex
National Western Complex
Events & expo · Denver
Fleet of campus vehicles
Metro State & Aurora Schools
Campus fleet · Colorado
The process

How a project actually goes.

Here's how I take a project from our first conversation to a vehicle in service, with no surprises and up to two design revisions before anything's locked.

01

Kick-off & discovery

We get clear on your goals, budget, stakeholders, and the real problem we're solving, before I ever bring up product.

02

Scoping & design direction

I dig into your site, menu, and brand, and run a survey if we need one, so we know exactly what fits your space.

03

Design & sales engineering

My team turns it into drawings, configuration, and a transparent quote for every component, and I walk you through all of it.

04

Proposal review

We go through the final design, pricing, and timeline together, and I guarantee up to two revisions until it's right.

05

Negotiation & agreement

I keep the terms clear and expectations aligned on both sides. No fine-print games.

06

Build & hand-off

I hand you off cleanly to engineering and project management, with a locked timeline and a launch date you can count on.

Let's talk

Tell me what you're trying to solve.

No pitch decks until we know it's a fit. Tell me about your venue and the problem you're chasing, and I'll give you an honest read on whether this platform helps.

Goes straight to Geoff's inbox.